After a decade in public policy and politics, I veered into unknown territory—the travel industry. Exploring new terrain isn’t easy, but it has been eye-opening and rewarding, especially if you have the right people along for the ride. Because when we collaborate, innovation and creativity ignite. I’m hoping we cross paths soon and start a conversation about exploring ground-breaking developments on your horizon.
Allison Schult, Chief Navigator
The most meaningful mile markers are created with the ones you love.
I originally scripted that line for “Whatever Your Season, Visit Oro Valley, an emotionally-evocative destination video released in the fall of 2016, the same year I chose to remarry and relocate nearly 2,000 miles away.
Tucson had been my home for 20 years, and I had the honor to market the region with true passion for seven. Scott and I, both destination marketers, met in the “DMO world” and spent years traveling together making magical memories that deepened our connection with each mile on the road.
Getting married, definitely a defining moment, put in motion my resignation from Visit Tucson. Official on June 30, 2017, I found myself at a professional crossroads — seek employment with an established travel vendor (been there, done that) or chart my own course to create dynamic marketing solutions that are absent in the industry.
Launching Mile Marker 630 has allowed me to align destinations with top consumer brands to increase share of voice, amplify brand visibility, strengthen brand loyalty, and create exciting content that elicits consumer interaction like buying and sharing.
So what’s behind the name, Mile Marker 630?
Uprooting my life, my job, my home, and creating a business with a unique value proposition were significant events on my path — truly Mile Marker moments.
The genesis is 630:
The day — June 30th, when I ventured away from a successful job to pursue something larger.
The time — 6:30 a.m., the start of a productive and profitable work day. It’s the “lion and the gazelle” metaphor my dad ingrained in me as a child.
The hour — 6:30 p.m., is when you reconnect with the ones you love to commiserate and collaborate about their day, their work, and what matters most in their lives.
Mile Marker 630 is the convergence and integration of intrepid brands marketers with talents, ideas, and dedication to connect with consumers in a way that clearly hits the mark.
Allison Schult, Principal and Chief Navigator of Mile Marker 630, is a passionate visionary with 25 years of proven leadership and marketing experience. Schult most recently served as the Vice President of Sales & Marketing for Visit Tucson and is credited with generating record tourism growth during her seven-year tenure. Schult’s most impactful accomplishments included spearheading and deploying Visit Tucson’s successful “Free Yourself” brand, utilizing product placement in film, music and entertainment to reach lucrative audiences, and initiating collaborative partnerships with celebrity influencers to drive double-digit increases in new visitors.
Schult founded Mile Marker 630 to create dynamic marketing solutions and collaborative partnerships for the travel industry, specializing in connecting destinations with top consumer brands to increase and amplify visibility and conversion of customers.
Schult began her career as a broadcast journalist before embarking on a decade-long career in public policy in Washington, D.C. working for three U.S. Senators. She is a persuasive communicator and speaker. In 2016, Schult earned Destinations International’s highest education achievement, Certified Destination Marketing Executive (CDME).