The Intersection of Creative Collaboration and Dynamic Partnering Is Powerful, Results-Driven Impact
Powerful Partnerships & Brand Amplification
Engage passionate online communities by curating and creating content that fans would miss if they didn’t find it. Invent new channels to tell your brand story to ignite social sharing. See how one destination orchestrated a dynamic, collaborative partnership with a country music artist to generate over 13 million video views. More…
ALIGNING BRANDS —
PRODUCT PLACEMENT IN MEDIA
Inserting destinations into the storylines of films and in music videos is the ultimate form of product placement. Cultivating relationships with talented filmmakers allowed Tucson to connect and influence captive audiences in a more authentic way and on a grander scale than traditional ad channels.
RED-CARPET PREMIERE IGNITES LOCAL FILM & TRAVEL INDUSTRY
“You’re Gonna Miss Me,” a movie filmed exclusively in Tucson and Southern Arizona and produced by Team Two Entertainment, received a red-carpet premiere at Old Tucson, complete with an acoustic performance by Kix Brooks, of superstar duo Brooks & Dunn and star of the movie. The sold-out event was not only a hit for both country music and film fans, but for its sponsor, Visit Tucson, who, under the direction of Allison Schult, has been testing product placement in these genres to inspire film and music enthusiasts to consider Tucson as their next vacation destination.